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Friday, November 13, 2009

Brand Loyalty or Solidarity?



The video featured above will stand out to me as a sacred moment over the past year with Love146. It took place during the Generation Conference in upstate NY last weekend. You can read about the conference here. After Rob spoke, the hundreds of students attending the conference gathered in a room to have a large group picture taken. Each held their patch in the air. Spontaneously they began shouting "146, 146, 146". Then a single voice began shouting "LOVE" in between. And soon the room echoed with the words "Love...146". It was almost a groaning, a declaration or a prayer wanting #146 and the thousands she represents to be loved: protected, defended, restored and empowered.

It sounds silly saying it because it seems as I am writing that it was a room full of kids shouting for the brand of Love146...but it was so much more than that. I experienced the reality that you could shout "Not for Sale" and be wanting the organization to further or the same words could be shouted as a call, groan, or proclamation that people shouldn't be for sale. You could shout "Water for People" for the organization the same words could be shouted as a call, groan, or proclamation that all people should have access to clean water.

It was a moment my heart, mouth and hope shouted not for the brand of Love146 but my shout was a call, groan or proclamation that she would know Love...a moment of solidarity.

3 comments:

Mama4Real said...

Holy Spirit chilllllls running through me!!!

Kathy said...

I am so inspired by your organization and the movement that is coming out of it. It commissions anybody who hears it to live to make a difference. Thank you for bringing this to our attention. My youth ministry is going to spread the word in our area and we are going to join this cause!

kellen.kurtz said...

Thanks you guys.. It inspires up and gives us hope to see a glimpse of a new generation rising!